Window – The largest banner on modules ever displayed at La Défense
As part of its Window real estate program, Groupama Immobilier makes a big impression by deploying a 1200 m² printed banner to highlight the first “Groundscraper” in La Défense. The Window program involves the complete restructuring of an independent 44,000 m² building, managed by Eiffage and designed by the architectural firms KPF and SRA Architects. The monumental dressing of this flagship construction site is entrusted to Celize.
An impactful large-format communication
To highlight their project, the stakeholders use an impactful mode of communication, relying on a striking and luminescent color scheme. This resolutely fresh and modern graphic ambiance positions the real estate project and the La Défense site towards the future, becoming even more dynamic.
Unmatched expertise
Given the particularly complex environment due to a series of modules from different manufacturers extending over more than 150 meters, Celize has developed a unique methodology and technique to dress the construction modules over a very long length in record time.
To achieve this, Celize manages the entire project. This includes structural studies, on-site surveys, administrative requests management, close collaboration with the communication agency, and coordination of the installation team.
Celize brings its expertise in dressing construction modules, developed over many years. With this project, Celize firmly establishes its unique expertise in module dressing and its Modulize solution.