“Train as if at home” urban dress up
A train like no other is dressed up by Celize. Discover its various “home” atmospheres.
The challenge
SNCF Transilien is committed to making travel more comfortable and welcoming. It faces the main source of passenger dissatisfaction concerning the hygiene of the J line and needs to improve the cleanliness of its trains.
To tackle this challenge, SNCF Transilien turns to BABEL agency to rethink the space and design a unique decor for the train, with the primary goal of significantly reducing degradation.
An original initiative: "Train as if at Home"
To make travelers feel at ease in a familiar environment, the ambiance of a home is recreated as if you were there. On a test train, each car becomes one of the rooms in your house: the living room, library, kitchen, bathroom, bedroom, and garden. A way to surprise and relax the traveler!
A meticulous decor
To achieve the “train as if at home” decor, BABEL agency trusted Celize. Celize participated in the project from the graphic design phase of the decor, providing advice and leveraging its experience in trompe-l’œil and covering. Celize then handled the digital printing of the decor on high-quality adhesive vinyl. The entire decorative covering is treated with a special laminate, allowing for easier cleaning of tags and graffiti. The complete train decor requires specific equipment, specialized skills, and, most importantly, a methodical organization. The Celize team, consisting of the project manager and installation crew, works in coordination to achieve a neat decor that immerses the traveler in a realistic environment. It is a large-scale, precise, and delicate task.
Don’t miss the revamped train.
Preview the various atmospheres to discover:
