The city of Nanterre prioritizes mobile and eco-friendly signage
Increasingly aware of environmental issues, municipalities are now seeking to combine aesthetics, efficiency, and ecology. The City of Nanterre has embraced this approach by opting for a different mode of public communication with wooden box totems produced by Celize.
Illuminated box on a crane: a smart choice for enhancing brand visibility
Suspended high up, the illuminated box on a crane offers panoramic visibility. The “Faubourg Immobilier” sign is thus unavoidable, even from miles away. This elevated illuminated box highlights the real estate developer and reinforces Faubourg Immobilier’s reputation in the Île-de-France region.
To complete the project, the CELIZE team provided a full service from manufacturing to installation, including printing the banner and creating the illuminated box. The durability of the setup was verified by a technical studies office.
Custom design tailored to the brand’s identity
As an expert in construction site communication, CELIZE excels in graphic and technical design, as well as in compliance with outdoor signage standards and regulations.
Faubourg Immobilier chose large-format construction site communication with graphic printing and branding of the support to ensure maximum visibility for its brand.
The installation of the setup is carried out in close collaboration with the crane operator and site manager. The fastening system for the box is adapted to the crane model.
...and its many facets
The appeal of this outdoor totem lies in the visibility it provides regardless of the location chosen. Its ease of transport and deployment in the city offers great flexibility and significant potential for use.
Due to its design, it does not obstruct pathways, and its placement aligns with the passerby’s line of sight. Additionally, it serves as street furniture, naturally providing seating for pedestrians, strollers, and athletes. The wooden display panel thus fully reflects the eco-responsibility values upheld by the City.
An event project? A future urban development to highlight? We offer a wide range of display supports to easily deploy your urban communication.