The city of Nanterre prioritizes mobile and eco-friendly signage
Increasingly aware of environmental issues, municipalities are now seeking to combine aesthetics, efficiency, and ecology. The City of Nanterre has embraced this approach by opting for a different mode of public communication with wooden box totems produced by Celize.
A relevant urban support...
The display panel is installed in targeted locations around the city based on traffic flow, visibility, objectives, and the message to be conveyed. For promoting a children’s event, it’s sufficient to place the totem near nurseries, schools, public parks, playgrounds, and media libraries. To announce a future neighborhood development, it’s easy to communicate directly with the affected residents. Given the many activities, events, awareness campaigns, and construction sites managed by the City of Nanterre, they sought and found a flexible, portable, and easily deployable communication and display solution.
... That combines elegance, simplicity, and low environmental impact...
The wooden totem integrates seamlessly into the urban landscape. Its design naturally fits into city centers and high-traffic areas. The City of Nanterre has installed them at the RER station exit and in particularly busy squares. Furthermore, such a display panel can be customized to align with an existing visual identity, with adaptable shape, design, and color.
The choice of materials is also significant. By using wood, Celize offers the municipality the opportunity to associate its image with a more environmentally friendly and essential approach. The use of this communication support reflects a responsible approach as the furniture is reused and/or recyclable.
...and its many facets
The appeal of this outdoor totem lies in the visibility it provides regardless of the location chosen. Its ease of transport and deployment in the city offers great flexibility and significant potential for use.
Due to its design, it does not obstruct pathways, and its placement aligns with the passerby’s line of sight. Additionally, it serves as street furniture, naturally providing seating for pedestrians, strollers, and athletes. The wooden display panel thus fully reflects the eco-responsibility values upheld by the City.
An event project? A future urban development to highlight? We offer a wide range of display supports to easily deploy your urban communication.