Luxury, construction site dress up, and street art
At 418 Rue Saint-Honoré in Paris, the renowned Canadian brand Mackage is setting up shop. Specializing in luxury outerwear, Mackage turned to Celize to design and install a façade covering for their future store during the construction period, worthy of its prestigious reputation.
Innovative outerwear fashion
Mackage is internationally recognized for the sophisticated and elegant look of its coats, down jackets, trench coats, leather jackets, hoodies, and more for women, men, and children. Their high-end, unique pieces are a testament to audacity, comfort, and durability.
For the opening of its first store in France, Mackage entrusted Celize with the task of reflecting the prestige of their brand and projecting an image aligned with its values.
Elegant and chic construction site dressing
The goal of the hoarding created by Celize was to conceal the ongoing construction and announce Mackage’s arrival in one of the capital’s iconic streets. Standing 8 meters tall, it covers the ground floor, without obstructing access doors, and part of the first floor.
A perfectly stretched banner highlights the brand’s name and features a visual that appears to open a window into the world of Mackage. The reference to the summer season is fitting as the construction mainly took place during the summer.
And inspiring
Celize and its client were surprised to discover that a street artist had “reclaimed” the initial communication support! Once the initial shock wore off, Mackage decided not to replace the banner.
The façade became even more attractive, and the impact was amplified. The printed and installed banner by Celize’s teams fulfilled its communicative function and seamlessly integrated into the urban landscape.
For premium communication and throughout your construction period, choose the scaffolding dressing offered by Celize.