La Clef Tour Eiffel, a gem of the Crest collection, is revealed
On the occasion of the inauguration of The Ascott Limited’s hotel residence, an event is organized to announce the new name “La Clef Tour Eiffel Paris”. Celize is responsible for designing the flag drop to unveil the new brand.
For this operation, titled “Flag Drop,” Celize designs and installs a large-format printed banner covered with a veil. The setup is integrated into a sound and light show.
The large-format display on the facade elegantly and refinedly reveals the new name of the residence, “La Clef Tour Eiffel Paris.”
The event also highlights the luxury hotel residence range, “The Crest Collection.” This label includes “residences that offer a unique soul and experience, tied to their location, architecture, or history,” explains Alfred Ong, General Manager of The Ascott Limited for Europe. “La Clef Tour Eiffel Paris” is part of this collection.
