Enhancing the Roche Bobois store with a construction hoarding
Roche Bobois, the renowned high-end furniture brand, is renovating its store in the 17th arrondissement of Paris. To communicate its upcoming transformation, Celize has deployed an exceptional construction hoarding adorned with a printed banner.
A graphic hoarding designed by the Jean-Philippe Nuel studio
Located on Boulevard de la Grande Armée, the brand maintains its visibility during the renovation with this large-format construction hoarding.
Roche Bobois thus announces its collaboration with the Jean-Philippe Nuel studio, which is in charge of designing the store’s new interior.
Sketches by the Jean-Philippe Nuel studio decorate the hoarding.
This temporary display serves as a communication medium, allowing the brand to inform its customers about the nearby open store. Roche Bobois thus maintains its appeal during the renovation phase.
Tailored large-format display solution
As an expert in construction site dressing, Celize manages the construction hoarding project in its entirety.
A preliminary visit is conducted to analyze the site and determine the appropriate technical solution. At the same time, Celize works on the graphic dressing of the hoarding in close collaboration with Roche Bobois and its architectural firm.
Finally, Celize handles the installation of the hoarding along the facade, which rises to a height of 5 meters.