Informing and guiding the evolution of the Rose de Cherbourg district
EPADESA, the La Défense Development Establishment, is undertaking road reconfiguration work on one of the main thoroughfares in the business district to improve the comfort of pedestrians and residents. Celize is designing the construction hoarding illustrating the project.
The Rose de Cherbourg project
The Rose de Cherbourg development project, led by EPADESA, is transforming the existing highway interchange into a vibrant and pleasant urban space. This significant work will considerably change the current road configuration and thus alter the habits of users.
Supporting the change
To inform residents, users, and passersby, the project is presented on construction hoarding along the worksite. This medium, suitable for local communication, will inform residents and guide them throughout the neighborhood’s transformation.
An aesthetic and impactful construction hoarding
Celize designs and installs the hoarding in close collaboration with EPADESA and its communication agency, responsible for the visual identity of the project. The work began and will conclude by the end of 2016. To provide a high-quality and durable visual support throughout the project, Celize recommends installing a construction hoarding made of metal slats covered with a printed adhesive film resistant to UV rays.
The hoarding in 3 words
- Informative
- Aesthetic
- Visible
