Clear and vibrant urban signage
In the La Coupole district of La Défense, ongoing construction has significantly altered pedestrian traffic. To best guide visitors, Epadesa has designed new signage in collaboration with its communication agency and in close partnership with Celize.
Clear and colorful signage
This vibrant signage is designed to be clear and visible. The goal is to both direct users and decorate the area for the comfort of local residents.
Deployment of the new signage
Large-format communication, particularly the banner printed on scaffolding, provides high visibility. The Regional Conservation of Historic Monuments sees this as an opportunity to communicate creatively about the restoration project and uses it as an educational tool.
This initiative comes from the DRAC Hauts-de-France, the project owner, supported by the Olivier Weets agency, chief architect of historic monuments, and project manager for the restoration work.
