The high-End dressing: when luxury invades our streets

In the heart of cobblestone streets and urban arteries, a new trend is emerging in the world of luxury and outdoor communication. The scaffolding adorning facades during renovation works is transforming into precious blank canvases coveted by major brands. This metamorphosis raises a captivating question: are construction hoardings, these monumental canvases that conceal the bustle of work, becoming the new canvas for prestige brands, offering a unique opportunity to communicate boldly and originally?

The fusion of luxury and ephemeral

In a constantly evolving urban landscape, luxury brands are doubling their efforts to attract the attention of their target audience. Major avenues, such as the Champs-Elysées, are transforming into true communication stages where construction hoardings become ephemeral expression supports. Once perceived as disruptive elements, hoardings are now creative opportunities for haute couture and prestige brands.

The art of elevating urban Communication to a higher level

At the heart of the significant evolution in the world of outdoor communication, it is at Celize that high-end dressing transforms into a bold fusion of technical expertise and creativity. With a team of talented project managers from design and architecture, we push the limits of urban dressing. Our fruitful collaborations with renowned partners, such as designers, engineering offices, and architects, strengthen our unique ability. This ability allows us to create tailor-made solutions, perfectly integrated into the urban environment.

Scaffolding transformed into an artistic expression canvas

Among our recent achievements, we transformed the Roche Bobois boutique. Thanks to an extraordinary hoarding dressed in a printed banner, our team elegantly anticipated its future renovation. Similarly, for the Negresco Hotel, we used a trompe-l’oeil banner to enhance its facade during the works. In partnership with Emporio Armani, our dressing of a printed banner magnified the prestigious location of its boutique on Boulevard St-Germain in Paris.

From camouflage art to ephemeral masterpiece

The secret of our success lies in creating ephemeral works that transcend the simple function of camouflage. The trompe-l’oeil banners we design hide unsightly elements while offering a space of expression where creativity and communication spectacularly merge. Our skill in transforming construction sites into real visual scenographies amazes passersby and redefines the very concept of urban dressing.

Among our emblematic projects, we had the privilege of assisting the Four Seasons Hotel George V. To cover the roof part, Celize created a French garden trompe-l’oeil printed on a large format banner. This subtle touch preserved the picturesque view of the patio from the rooms, thus maintaining the charm of the place. Additionally, an ephemeral partition rising to the full height was set up to conceal the view of the patio. True to our mission of enhancing each construction space, Celize recreated wall moldings in trompe-l’oeil on a canvas, preserving the elegance of the place.

Content, key to emotion

At the heart of this urban transformation lies the content. The size of the canvas is impressive; however, it is the unique visual specially designed for each project that conveys the brand’s emotion and identity. Each scaffolding dressing support becomes a window into the brand’s universe, inviting the public to discover a carefully crafted message. In the heart of the urban landscape, we stand out as architects of elegance and innovation. Specialists in urban dressing, we go beyond the simple role to become creators of a unique visual experience.

Enhancing high-end construction dressing

High-end construction dressing goes beyond the simple technique of camouflage. Indeed, it embodies a reinvention of outdoor communication. Construction sites in progress become opportunities for daring brands to communicate with originality. Every realization we undertake pushes the limits to reveal the extraordinary potential of each construction space.

Do not hesitate to contact us today to explore how our personalized solutions can transform your projects into flagship examples of high-end urban dressing. Together, let’s redefine urban aesthetics and offer exceptional visual experiences to all who encounter your realizations.