How to green your construction site communication
The role of nature in the city is growing and has become essential in construction site communication. It’s undeniable that the presence of greenery contributes to well-being and its calming effect helps reduce disturbances related to construction. Let’s explore ways to incorporate green elements into your construction site coverings.
A DECORATIVE GREEN COVERING FOR YOUR CONSTRUCTION SITE
The integration of greenery into your display system should be planned according to your objectives: I want to…
- Decorate my site to integrate it harmoniously,
- Communicate the benefits of the project under construction,
- Illustrate my commitment to sustainable development,
- Enhance my project, my brand,
Differentiate myself from other stakeholders with original signage.
From this reflection, a creative and technical design adapted to these goals will emerge.
OUR CREATIVE INSPIRATIONS
Add greenery with the insertion of real or synthetic plants.
Factors to consider for this choice include the duration of your project, sun exposure, humidity, etc.
To create a very calming atmosphere, green pairs well with natural materials like wood.
In the context of outdoor signage, incorporating plants enhances and draws attention to your exterior signage.
For large wall surfaces, setting up a vertical garden is an aesthetic solution to decorate your space. It is also an excellent way to conceal an area and visually integrate it into the environment.
Construction site hoarding by Berkeley – London (UK)
Vertical garden for whole foods store – The domain shopping center – Austin (Texas) – by Articulture
HS residence – Cairo (Egypt) – green studios
Tell a story with a setting
Trompe l’oeil creations are windows that open onto worlds corresponding to your brand universes.
This visual illusion technique designed on a large scale allows you to immerse your audience in a dream and definitely leave an impression on them if it is astonishingly realistic.
Facade covering of edificio España with Ford España advertising by Fundación Apascovi – Madrid (Spain)
Designing local green decor
The choice of plants is an important aspect of graphic design. It reflects the identity of the area in which the project is located.
Construction site hoarding with mediterranean garden – Monaco
Decorative fence for real estate developer – Foncière Habitat
A Must-Have Natural Landscape in Decor: The Forest
Forest landscapes are essential in large-format displays. They visually dress the construction site and create a sense of calm.
Decorative covering of Algeco site modules for Nexity
Decorative covering of modules in Paris Lagardère Racing center (Paris)
SETTING UP THE DECOR
The choice of the technical solution for site covering is specific to each project based on the site environment.
Here is a brief list of construction site communication supports that can receive green decoration:
Depending on your project’s context, custom design may be necessary to address various technical constraints (wind resistance, stability, etc.).
If you wish to decorate your site with greenery or integrate it into your site communication, do not hesitate to contact us. Our team will be pleased to recommend the right solution for your project.