5 ways to boost your construction site communication
As a real estate developer, you must seize the opportunity to communicate at your construction site. It’s a direct way to reach potential new prospects. To achieve the return on investment you hope for, it’s best to have a powerful communication strategy that sets you apart from your competitors, enhances your brand image, and helps you highlight your project, sell, or rent your properties. In this regard, we offer you five ideas to effectively promote your construction site.
1. Gain height with the crane box
Placed on the counter-jib or even the mast of a crane, the illuminated crane box is an innovative communication medium.
Day and night, the box allows you to:
– Strengthen your brand’s visual identity
– Optimize the visibility of your construction site
– Assert its presence to the general public
With large-format printing, the illuminated box offers panoramic display that stands out in the urban environment.
2. Communicative, decorative, vegetal: construction hoardings
By dressing up your site, hoardings not only highlight it but also help it blend into the urban landscape. Selected visuals and materials contribute to distinguishing you from the competition and capturing the attention of users and potential future prospects.
Tell the story of your construction site
Through a hoarding, you can convey values that are dear to you and represent your company while promoting the project. Why not also highlight the heritage aspect of the site by revisiting its past? The visual quality of this information will have an undeniable impact on passersby.
Participate in collective well-being
The hoarding can help “soften” the urban environment by making it more pleasant and aesthetic, whether through visuals, materials, and/or the project itself. By incorporating greenery, it becomes part of an ecological and environmental approach. It then associates the site with an eco-responsible image, increasingly appreciated and even expected. The use of plants (natural or synthetic) combined with the material, such as wood, amplifies the desired effect. Based on its experience, Celize recommends using CTBX wood or pine to build this type of hoarding. The choice of your display solution and its implementation are guided by aesthetic, technical, and practical criteria. Environmental criteria are now added to these.
For more: check out hoarding dress-up solutions
3. The 4X3 panel, an essential real estate communication tool
Typically located roadside, the advertising panel reaches both pedestrians and motorists. While spreading the message locally, it can be very impactful depending on the displayed visual. Celize experts are here to assist you in designing your construction site panel. All elements are considered: from materials to cutting, including the choice of ballast blocks (colored, wood-encased…).
4. Pay attention to the exterior of your sales modules
Don’t overlook any detail! By “decorating” your sales modules, you personalize your premises and create a true synergy with the rest of your construction site communication media. The aesthetic harmony extends to the very end of your project.
5. Go XXL with large-format scaffold coverings
It’s hard to be more visible! Installing a large-format scaffold banner plays a dual role:
- It masks ongoing work,
- It offers a fantastic communication tool.
Easy to set up, just like the large-format banner, it withstands any season and weather conditions. Its large dimensions inevitably draw attention and engage onlookers.
For more information on construction site communication options, feel free to check out our achievements and contact us for any urban display needs.