OUR VISION OF URBAIN DRESS UP
Finding bold communication solutions to make you stand out and engage your audience in their daily environment.
STÉPHANE REIN – FOUNDER AND CEO OF CELIZE
Stéphane founded CELIZE in 2007, stepping into the emerging Urban Dress Up industry to develop ever-more innovative marketing services. He is responsible for shaping the company’s present and future strategic directions, while actively growing its network and commercial offerings. In his free time, Stéphane is involved with the WWF, working to preserve FSC cork forests in the Mediterranean region.
Stéphane holds a degree in Mechanical Engineering from Tufts University and a Master’s in Engineering Management from Stanford University.
The Role of Non-Media Communication
Brands and institutions seek to express themselves in public spaces. On one hand, cities and institutions aim to promote their territory’s attractiveness and inform residents about ongoing construction sites. On the other hand, brands and companies need to communicate their updates, showcase their projects, and highlight their expertise.
In a world flooded with traditional advertising (photos, slogans), the challenge of non-media communication is to convey a message through a truly unique know-how. The public, now selective and discerning, will only appreciate these efforts if they are of high quality, with a message that is useful, interesting, surprising, or humorous. We believe that Urban Dress Up provides a compelling alternative to stand out.
Creating an experience
In our constant pursuit of creative communication solutions, we collaborate closely with our clients and their communication agencies to develop Urban Dress Up strategies. Our approach is based on four key pillars: support, volume, light, and digital. These pillars drive innovation and shape the unique ways our clients express themselves.
Non-media communication is a field rich with opportunities to generate visibility, traffic, and brand awareness. Celize supports its clients in achieving these goals by offering bold and innovative solutions for outdoor communication.